Snackpass acquires Sleek line break app

Snackpass, the mobile ordering app popular with students, acquires a service that allows customers to skip long lines.

San Francisco-based Sleek made his debut at festivals, where he offers people the ability to bypass food lines in exchange for a royalty calculated by his technology. It is also used by stadiums, bakeries and food trucks.

Snackpass has no immediate plans to implement Sleek’s “priority lane” feature in restaurants, he said in an email. But it will become the online ordering system for the hundreds of festivals and other businesses that use Sleek. It will also incorporate the part of Sleek’s technology that calculates wait times, allowing its restaurants to provide more accurate estimates of when a customer’s food will be ready.

Terms of the contract are not disclosed. This is the first acquisition of Snackpass, which raised $ 70 million in a Series B round in June.

Snackpass said they saw a synergy between the companies’ goals of creating a future without a cashier and without a queue for restaurants. He also admired Sleek’s engineering and technological talent.

Sleek’s “deep learning” software uses a variety of factors, from point-of-sale data to security camera feeds, to calculate both the wait times and the price that customers are likely willing to pay. pay to avoid them. The functionality can be added to other apps with a single line of code, the company said. Uber and Instacart use similar technology.

Snackpass is an advance ordering app that focuses on pickup. Restaurants can use it to fuel their online orders as well as their marketing and loyalty programs. It also has a unique social feature that allows users to see what their friends are ordering as well as offer meal credits to their friends.

Although it started on college campuses, Snackpass used its recent funding to expand into major cities. He now has deals with restaurants in New York, Los Angeles and San Francisco, and has seen his sales triple since he began to diversify, he said.

The company also has an agreement with the Moge Tee bubble tea chain that will bring its technology to nearly 100 locations over the next four to six months.

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