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World Sleep Day: GWI Launches Sleep Initiative to Uncover Secrets to Truly Restful Sleep


/// The Global Wellness Institute (GWI) unveiled a new sleep initiative, just in time for World Sleep Day.

The initiative will focus first on discovering the factors that contribute to restful sleep and sharing tips on how to integrate them into lifestyles, homes and hotels around the world.

Allison Howard, Founder and CEO of Wellness Linen Company Nollapelli, has been appointed co-chair alongside Francisco Levine, commercial director of the smart bed supplier Bryte.

“Sleep is not just a part of well-being, it is fundamental to well-being,” said Howard, “because sleeping well is the ultimate preventative medicine and contributes to good health.

“Restful sleep is linked to lower body weight, better mental and physical health, a stronger immune system, and lower risk of chronic disease. ”

The initiative aims to publish guidelines that govern the design and operation of hotel rooms to make them more conducive to truly restful sleep.

“Going forward, the team will explore the interplay between sleep and other pillars of well-being, such as diet and exercise, and discuss evidence-based product and service categories for help ensure restful sleep, ”Howard said.

The sleep industry has exploded during the pandemic, with a host of accessories, services and solutions to help more people get more restful sleep – some retailers have reported a 200% growth in demand for sleep products.

In 2020, the Global Wellness Summit named Senses, Space and Sleep as a US $ 49.5 billion component of the US $ 120.8 billion mental wellness economy.

It is suggested that this recent claim stems from the fact that people’s sleep is negatively affected by the effects of lockdown restrictions, including increased social isolation and strained mental health.

The lockdown also gave people time to think about the health of their sleep routine.

With that in mind, the new GWI initiative jumped into action by interviewing experts and compiling tips on how to organize ourselves and our environments to make the most of time spent sleeping.

Howard revealed that the first person interviewed will be elite athletic trainer Nick Littlehales.

The GWI Sleep Initiative team

The co-chairs of the initiative will also be joined by a team of six other supporting members, including:
Dr Michael Breus PhD – Double-certified clinical psychologist and clinical sleep specialist, known in the United States as the “sleep physician”. Breus has already been asked for a preview by Oprah, Dr Oz, The Doctors, NY Times and the Wall Street newspaper

Dr Param Dedhia – Canyon Ranch Executive Health Expert, Integrative Medicine Practitioner and Director of Sleep Medicine. Prior to this role, Dedhia spent 10 years at Johns Hopkins in internal medicine, gerontology, obesity medicine and public health.

Thom downing – Owner of Focused Individual Trainers with over three decades of high performance coaching experience. Downing holds bachelor’s and master’s degrees in kinesiology and is board certified in athletic training, strength and conditioning, and nutrition.

Tammy pahel – Founder and Director of Spa Management Solutions and Vice President of Spa and Wellness at Carillon Miami Wellness Resort

Dr Rebecca Robbins – Sleeping researcher and professor of medicine at Harvard Medical School and associate researcher at Brigham and Women’s Hospital

JD Velilla – Senior Director of Sleep Experience and Technology for Tuft & Needle and Resident Sleep Expert for Serta Simmons Bedding, which includes the Serta, Beautyrest, Simmons and Tuft & Needle brand portfolio.

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2021 World Wellness Summit to be held in Tel Aviv in November


/// The Global Wellness Summit (GWS) announced today that its 2021 conference will take place in Tel Aviv, Israel, November 15-18 at the Hilton Tel Aviv, located on the shores of the Mediterranean Sea.

Tel Aviv, where cutting-edge innovation and ancient cultures meet, has more start-ups than any place other than Silicon Valley and is leading the way in health and wellness technology.

Even during the pandemic, Israel’s tech industry had a record year, attracting more than $ 24 billion in capital.

GWS delegates will experience three days of expert lectures and panels on the very different – and very bright – future of wellness as the world emerges from the pandemic.

The GWS aims to provide a unique experience for participants, immersing them in the vibrant cultures of Tel Aviv and Israel, teeming with history, art, spirituality and innovation.

“Analysts agree that the pandemic has made wellness the number one priority for consumers, and so much investment is pouring into our industry,” said Susie Ellis, president and CEO of GWS.

“GWS 2021 will explore how wellness is at a crucial tipping point, with so many new directions and opportunities. Every business must now “think like a start-up”, and Israel, the Start-Up Nation, is the perfect place to launch needed new ideas. ”

The GWS has also been drawn to Israel as a host country due to the success and scale of its vaccination program, as at the time of writing about four million of the country’s seven million adults have been vaccinated.

It is expected that by March all Israeli citizens over the age of 16 will be fully immunized and its economy fully reopened.

Alongside the conference program, the 2021 event will also feature the most pre-peak and post-peak trips in its history, so delegates can experience Israel and the region’s must-see destinations.

This will include a variety of tailor-made tours and excursions, including trips to Jerusalem and Petra, all created by Tova Wald, an expert on authentic and moving trips to Israel and the region.

Registration for GWS 2021 is now online on the official event website and accommodation can be booked at the Hilton Tel Aviv through this link with special and negotiated room rates.

Located in the heart of Tel Aviv Independence Park and featuring its own beach, the Hilton Tel Aviv offers stunning sea views, a full-service spa, a saltwater pool and five varied restaurants.

The hotel is also just minutes from HaYarkon Park, business centers, attractions like the Aviv Museum of Art and Israeli Opera and shopping areas.

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King Arthur Baking Company Co-CEO discusses trends and future of baking


King Arthur Baking Co. sold over 156 million pounds of flour in 2020, an increase of almost 60% from 2019. And while sales have slowly declined over the year, the company sees still cooking at levels of around 25% to 30% from the previous year, a trend which, according to Karen Colberg, Co-Managing Director of King Arthur, has made the company “excited about this. means for our future ”.

In a March 2 interview with Alexis Christoforous on Yahoo! Finance Live, Colberg weighed in on some of the trends that have played out for King Arthur over the past year.

“The winner was the leaven for us,” Colberg said. “And what that means is the making of bread. And what we do, what’s at the heart of what we do is teach people how to cook. And we were thrilled to be both the resource for the inspiration, the know-how, and the what to do, and then helping people hopefully get the product. …

“And the flip side is indulgence. And I think baking brought a lot of comfort to people, as well as an activity. And it has become a hobby – again, great for our future. But I think we see the indulgence of baking bread.

As King Arthur thinks about the future, health and well-being will play an important role, she said.

“Health and wellness is an area that you don’t necessarily associate with baking, but we have new products in that space because I think when people explore and want to do more with baking, they want to do it in a healthy way. way, ”she explained. “So we see that health and wellness, forgiveness and baking bread are all very important.”

Colberg mentioned two new products that King Arthur says fit into the realm of health and wellness: a baked sugar alternative and a keto flour.

“The alternative to baked sugar is a calorie-free, carbohydrate-free product,” she said. “And it cooks really well. And it took us a long time to get there. And when we bring a new product to the market, it has proven itself and it has to perform well for the baker. And so we are really excited about the alternative to baked sugar. And when you pair it with keto flour, you have new opportunities for people in a kind of healthier baking avenue.

She added that the sugar alternative and keto flour have also sparked interest from consumers who, while perhaps not interested in health and wellness, have shown an interest in experimenting because cooking has become a hobby.

Another aspect of King Arthur’s business that helps set it apart is its relationship with consumers, Colberg said. The company has seen a significant increase in the number of calls to its baker’s hotline as well as visits to its social media websites.

“I have always believed that what sets us apart in the market is our bond with our customers, our deep bond with bakers and being that resource,” she says.

The company’s bakery hotline has been around for 25 years and is here to help consumers solve a range of baking issues they may encounter. Social media efforts, meanwhile, are relatively new, and King Arthur has gone to great lengths over the past 12 months to create content that helps people learn how to do new things, as well as how to do it. publish recipes very quickly so people can learn to cook, Colberg said.

“And for us, so that’s probably one of the biggest learnings for us in the pandemic, is that we could do it, and we could do it quickly,” she said. “We pivoted.”

Colberg said maintaining the supply chain was a major challenge at the start of the pandemic, but the company has rallied and is now in a good position. However, it was a “big trip” between those two points, she said.

“We probably produced twice the amount of our all-purpose flour from the previous year, three times the amount of our bread flour,” she said. “These same levels also apply to our gluten-free category. And we disappointed a lot of customers early in the pandemic by being out of stock, both in our direct-to-consumer business, as well as on the grocery store shelves.

“So we committed to really significant stock levels so that during the peak cooking season, November, December, we were in stock and continue to be at this time. And having the inventory that people need is as important as inspiring them to cook. I think our priorities are inspiring, innovative and in stock. And we’re back where we want to be with inventory.

Asked about her take on King Arthur’s affairs once the pandemic is over, Colberg said, “So we’ve doubled the number of clients who have come to us this year. And for that – you know, I still think of it like this is our wasting opportunity. We need to both do everything that we do very well, which is engage consumers that I was telling you about and inspire them how to cook, and be in stock so they can cook. So we challenged us to say, let’s do everything we can to keep the market share we’ve gained.

“That said, we expect that, current society included, once we can travel and go out to dinner and have fun, go to entertainment and get together with friends, the time people spend in their home kitchens will drastically down from what it was in April, May of last year.

“But what we believe and predict – and we’re optimistic about baking – we think it’s going to be at levels that are, you know, probably 20%, 30% above what they were before COVID, which is aggressive, but again,… because people come to us and are lovers and passionate about baking and learning more with us, they stick with it, and these amateur bakers use a lot of flour.

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The Pike / Pine Big Little News Newsstand is now open with bottles of champagne and over 250 “foreign and domestic magazines, newspapers and zines”


Big little news, a newsstand and bottle shop adapted to Capitol Hill from the Pike / Pine LGBTQ nightlife entrepreneur Joey burgess and Tracy taylor, the general manager of proximity Elliott Bay Book Co., open this week on E Pike.

How did two of the neighborhood civic and business leaders come up with their plan for a first collaboration by starting a new pike / pine business?

“It seemed to be in the middle of a pandemic,” Taylor said, “why not print and open a small business on Capitol Hill?”

Taylor says the double-faced challenges of the pandemic and a ‘let’s work together on something’ approach grew out of her work with Burgess to represent the neighborhood as Pike / Pine pushes and pulls Seattle City Hall For attention and resources, the bustling but difficult district has faced explosive growth in recent months and years.

“We worked together on this neighborhood and city thing for a while, but we looked for a project and it just opened up,” Taylor said.

CHS reported here on the newsstand project and the long-running vintage pike / pine company going live. No Parking as owner Billy Hutchinson decided as a cancer survivor that he was ready to leave the brick and mortar retail business in the era of the pandemic.

Meanwhile, it’s been an era of reading for Capitol Hill’s retail ventures during the pandemic. In December, “library” store – its titles are organized by theme – Oh hello again open on 15th Ave E. And the local Fuel coffeehouse chain is in the midst of a bookish makeover as it is part of the Ada’s family of companies.

With a twist on the echoes of the past like Broadway News which closed in the summer of 2010, Big Little News offers magazines, periodicals, beer, wine, champagne and other small sundries and has “more than 250 foreign magazines, newspapers and zines and national ”when it opens.

Taylor, who remains in her role as Executive Director of Elliott Bay and is a major reader, provided an eclectic mix of recommendations, including the ‘phenomenal’ The dog magazine (a “magazine for smart homeowners”-“ You don’t even have to have a dog to appreciate it ”, says Taylor) and Playgirl.

“This year, I read fewer books. I listened to more books. For me, it was all about attention span, ”Taylor says. “Magazines kind of fill that niche that isn’t a Tweet.”

Big Little News is now open 11 a.m. to 7 p.m. daily at 1102 E Pike. You can find out more about biglittlenews.com.

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creative methods for social research under confinement


Zine making has been a useful method for authors to engage with study participants during the pandemic.Credit: Ash Watson

We are members of a social science lab in Sydney, Australia, and collectively we research how social factors, such as gender or education, affect health and how people integrate digital technologies into their daily lives. . We’ve looked at topics like smartphone use, women’s health and fitness practices, and how people use smartwatches to track self-improvement metrics. Observing people in their daily environment was an important part of our job. Being physically present has helped us understand people’s routines and relationships, as well as the social world around them.

And then COVID happened. This meant more face-to-face interviews or in-person research. Yet the need to understand people’s experiences – especially their health and their relationship to the digital world – seemed more important than ever. We had to quickly rethink our methods and improvise, so we started experimenting with creative digital techniques to capture different voices and perspectives (see “toolbox”).

Here are summaries of three of these methods, along with what we’ve learned about them so far.

Digital agendas

As the lockdown began, we noticed more and more people were walking, biking, and reallocating outdoor spaces for recreation in our own neighborhoods. We decided to investigate people’s impromptu fitness practices while in lockdown. We wanted to include a participant-driven experience that reduced the real-time demands of live interviews on the Zoom video conferencing platform, especially in a time when screen fatigue was rampant, which would allow us to capture meaningful moments outside of an interview. We asked participants to start creating digital journals so they could tell their stories through a combination of photos and text, instead of relying only on language.

Participants received a daily email with a link to the “digital journal entry” form. They were asked to upload a digital image related to their physical activity and tell a short story about what the photo meant to them. We were concerned that people would provide very brief and descriptive answers. But attendees uploaded a wide variety of images and shared thoughtful and moving stories. These stories provided rich information about the background and challenges of daily life during the pandemic and underscored the importance of physical activity to maintain daily routines and provide respite from the stressors of the pandemic. Our results help us understand the benefits of physical activity beyond health and aesthetics. These include providing a sense of “escape” from the stresses of everyday life during the pandemic, gaining a sense of control in times of uncertainty, creating daily routines and gaining a sense of calm. (sometimes ephemeral). Digital photo journals have helped bring these ideas to life in ways that a virtual interview could not.

Zine making

A second method in the series is ‘zine’ making. Zines (linguistically derived from “magazines”) are do-it-yourself publications of writing and visual art. People create them to share their creative work and disseminate community information, much like an analog form of blogging. Although zine workshops are often held in person, we have designed digital workshops that combine creative processes online and in print.

Creating a digital zine works the same way as an online discussion group. We aim to bring together diverse perspectives on a given issue, for example, mental health and social media. So we get a small group of participants together using Zoom to discuss the research topic. Plus, each person uses pens, paper, and magazine scraps to create one or two real-time pages that represent their opinions. They then post them to us or email them to us, so that we can compile a single workshop zine that connects their different perspectives.

Standard focus groups can be dominated by one or two louder voices. It is also difficult for people to express their feelings about complex issues verbally. The creation of zine offers a creative process and an end product that distills the diverse perspectives of people and gives space to all voices. We analyze the recording of the discussion and the content of the final product to get a nuanced idea of ​​how people understand social issues.


A third method in our series is to analyze YouTube videos. We were analyzing YouTube videos even before the pandemic because there is a wide range of communities active on the platform. As with many social media platforms, people socialize through YouTube. This makes it a valuable site for content analysis and virtual observation.

Studying digital communities works much the same way as in-person fieldwork: you need to get to know the community, be an observer, and take notes. First, we find relevant videos by keyword research, and we identify top creators by observing user uploads and engagement with their audiences. Then, for several months, we watch hours of relevant videos to determine content patterns and interaction patterns, performing qualitative analysis of the content of the actual videos and the types of conversations people have in the comment sections. . As with in-person observation, by studying online communities and their content, like that on YouTube, we gain a deep understanding of how digital interactions change over time, and we learn how communities thrive on it. platforms that are becoming more and more important in everyday life.

These digital methods have helped us to continue our research throughout the pandemic. However, they offered much more than a “next” option or a temporary quick fix. By fully embracing creativity and digital alternatives, researchers in all fields can acquire rich knowledge and connections, which is especially important in these times of distancing. During the pandemic, collaboration and the sharing of resources provided much-needed support to many of us.


We launched a YouTube series to share these experiences, called the Breaking Methods Webinar Series. We wanted a space to share our work with others, which we used to do in face-to-face workshops, and provide an accessible educational resource for anyone suddenly learning in digital classrooms.

We have also created an open access document, Do fieldwork during a pandemic, which offers advice, from many contributors around the world, for conducting research during the pandemic. The scope of these projects shows how much people want to share and innovate, and how much collective knowledge exists. Here are some of our tips:

Work with the method. While you may be tempted to just replicate one method offline with another online, be sure to think carefully about the strengths and weaknesses of each setting and tailor your method accordingly.

Use what people know. People are now more familiar than ever with video conferencing and screen sharing software. Rather than introducing new tools, use the ones people are already comfortable with.

Recognize the limits. Creative and digital methods, like many research methods, will appeal to some more than others. Some people do not have access to devices such as smartphones or the Internet. Be sensitive to this: the voices and experiences of those who do not or cannot engage with particular methods may be obscured.

Technical errors will occur. When using real-time methods such as online interviews, make sure the schedule is for the correct time zones and be sure to test your technology beforehand.

Get mobile. To access the lived experience, consider methods that do not rely on real-time on-screen interviews. With smartphones, participants can take photos and take notes wherever they are. These can provide rich information about your topic of interest over time.

The data is there. Individuals, citizen scientists and community groups are already using the Internet to record and collect data on various phenomena. But don’t exploit them. Instead, collaborating with these groups can give you hidden insight into the issues you are addressing and lay the groundwork for real impact.

Don’t forget about ethics. Just because you can access the data online doesn’t mean it’s up to you. Not all digital content is intended to be public, although you can access it. First consult the relevant ethics guidelines and the human ethics committee of your university.

Embrace creativity. Being creative in research means trying new things, asking new questions, and working in new ways. Now is the time to do it, and collaboration and trust are essential.

This is an article from the Nature Careers Community, a place where Nature readers share their professional experiences and advice. Guest posts are encouraged.

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Coco Capitán visits East Village for “Short For Magazine” pop-up


[UPDATE] February 8, 3:55 p.m. EST: An extremely limited number of zines and posters are now available online while supplies last.

To celebrate our Short for magazine In issue # 004, we hosted a zine signing in East Village on Friday night with Coco Capitán.

Our Short for magazine is a strictly limited-edition DIY-style publication that highlights the work of some of our favorite photographers, designers, and artists. At each serial number we give a new creative of our choice flames do whatever they want in a 24 page zine.

For those who may not know, Coco is an established photographer and recent Gucci collaborator who has developed an audience for her works exploring simple, humorous typefaces and messages.

for her Abbreviation of Magazine The edition, titled “Freeway to Disappearance & Other Death Related Anxieties”, consists of photographs taken on the artist’s last trip from London to the West Coast and writings from the past two years.

Like previous versions, number 004 will be limited to 100 numbers only. However, unlike previous issues, we celebrated the latest draft with an actual drop in New York City. We hosted a zine signing on Friday at Mast books in East Village, where Coco was on hand to mark all the fans had to offer. From zine shopping on the spot to Gucci sneakers and accessories, if you brought it along, she signed it with her typeface and phrases.

If you weren’t able to attend the event, check out the celebration night in the gallery above.

Also, take a closer look at the Capitán-designed Coco Short for magazine Number 004 here.

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Reopening gyms would be a step towards building a better Britain


By Tom Walker February 18, 2021

In his letter, Cobbold pointed out how gyms are highly controlled environments – and therefore safer than many other indoor spaces. PureGym

Placing gyms and recreation centers at the front of the queue for the reopening would be a ‘declaration of intent’ for building a healthier and better Britain after the pandemic.

This is the point of view of Humphrey Cobbold, CEO of PureGym, who made a passionate appeal to the UK government to allow the doors of physical activity facilities to be opened as soon as possible.

Speaking today (February 18), Cobbold said gyms are highly regulated and controlled environments – compared to other indoor spaces – which means they are safer for people to visit.

“Even the minutes of SAGE meetings last year indicated that opening gyms would make little measurable difference to the R-rate,” he said.

The government is currently finalizing its “roadmap to reopening”, with an announcement of the exact details expected next week (week starting February 22).

“As our leaders meet over the next few days to review the data and discuss the post-pandemic plan, we respectfully but strongly call on them to place gyms and fitness centers early in the reopening streak,” said Cobbold.

“Specifically, we call on the government to heed the wishes of the people – millions of normal people across the country – who have been denied access to gyms and fitness facilities over the past year and to grant them this right as soon as safely possible upon reopening. period.

“It would be a positive and progressive step and a declaration of intent for this government to commit to building a healthier and better Britain after the pandemic. And it is a step that can be taken based on the data of periods when gyms were open after the first lockdown which demonstrates that gyms do not pose a material risk to the infection rate.

“In this most recent lockdown, current PureGym research of 7,000 gym members suggests that over 85% of members cite gym closures as having a negative effect on physical well-being and 98% report gyms are important for their mental well-being. Worryingly, these two data points suggest that people’s physical and mental health is under more pressure now than after the first ‘summer’ lockdown.

“A lot of people don’t have access to a safe outdoor space, especially in the winter, and home gyms and Peloton bikes are the preserve of the wealthy. At PureGym, we provide access to good quality facilities for an average price of just £ 20 per month – gyms are now a democratized product for many, not a privilege for the few.

“And gyms are unique in that closing them is bad for both livelihoods (more than 400,000 people are employed in the gym and fitness industry) and for the health and well-being of people. The continued support for the reopening of gymnasiums among the general population is underscored by the growing number of people who have signed or are in the process of signing petitions to this effect. (Click here to view).

“At PureGym, we don’t advocate recklessness for a single moment and fully agree with the government’s cautious approach to reopening and its commitment to make it the last lockdown the country has to endure. not at all about rushing to reopen but about the sequence and order in which the company is reopened.

“The government has rightly been praised for its game-changing vaccine deployment program and the benefits of this exceptional effort should not be wasted. We all have to wait patiently for the impact of this effort to be felt – agonizing though many of us find the delay.

“Regarding the reopening, recent media reports have suggested that outdoor venues will be given priority, but we encourage the government to take a thoughtful approach in this regard – not all indoor spaces are created equal. Gyms are highly regulated. and controlled to a greater extent than other indoor spaces and therefore, in our opinion, are safer. Protocols for the safe operation of COVID gyms and fitness centers were developed in close consultation with government experts.

“I have personally met the Deputy Chief Medical Officer, Professor Van-Tam, and other members of SAGE and PHE to agree. They cover all aspects, including social distancing (100 square feet per person!) , ventilation (rapid extraction and replacement of air), strictly controlled limits on the number of people in gymnasiums, and considerably tightened cleaning and hygiene requirements.

“These protocols have been rigorously applied at PureGym and throughout the industry and have survived the very proper scrutiny of hundreds of environmental health officers who regularly visited our sites across the country when we were open year round. last.

“The merits of this highly controlled approach were evident in the form of very low incidence rates of COVID-19 infection when we were open last year. This data was collected and released regularly by our industry body – ukative – and was updated more recently this week, and it is clear from the government’s own data on infection parameters that gyms were relatively safe places to go. work and train.

“Even minutes from SAGE meetings last year indicated that opening gyms would make little measurable difference to the R-rate.

“This has been a huge health crisis for our country and we recognize the challenges it continues to present to everyone and especially to all those in government facing painfully difficult decisions and compromises.

“However, we call on the government in its current deliberations to prioritize the opening of gymnasiums and fitness centers, as they clearly offer a net benefit to the health and well-being of millions of people and reduce the burden. of the NHS.

“Activity and exercise are literally a miracle drug in many ways and in 21st century Britain, gyms are the number of millions of people who choose to ‘get their fix’.

“At PureGym, we are ready at our 275 locations nationwide – as are hundreds of thousands of industry colleagues – to open our doors as soon as the government allows us to do so.

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Digital Supply Network Expands Through Acquisition | 2021-02-12


Buyers Edge Platform, a digital procurement network for the restaurant industry, announced the acquisition of RestaurantLink’s group buying and beverage advisory divisions and associated customers and contracts. With the acquisition of RestaurantLink’s GPO contracts and members, Buyers Edge Platform geographically expands its national GPO footprint and adds more than 2,000 new member restaurants to its group purchasing ranks.

Founded by Chief Executive Officer John Davie in 2018, the Buyers Edge platform has seen tremendous growth in purchase volume and membership.

“RestaurantLink is a perfect fit for the Buyers Edge platform as it is known to deliver beneficial cost savings to restaurants. Now RestaurantLink customers will be able to access the manufacturer contracts, technology and supply chain opportunities that make the Buyers Edge platform the only end-to-end platform. Digital supply network in the restaurant market, ”says Davie.

“It is an honor for me to serve our RestaurantLink customers for many years,” said RestaurantLink President Richard King. “I am confident that our customers will receive the excellent level of service they have become accustomed to and have the opportunity to save even more money, reduce costs and increase margins when they need it most. need.”

The GPO services provided by RestaurantLink will now be fully managed by Buyers Edge Platform and back office services such as accounting, payroll and human resources, which were officially offered by RestaurantLink, have been renamed Proairus. GPO customers should visit BuyersEdgePlatform.com for more information and back office customers should visit Proairus.com.

Buyers Edge Platform is a digital procurement network of GPOs, SaaS companies and supply chain consultants with the technology that creates unmatched efficiency and new value in the foodservice channel.

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Patty’s Cakes & Desserts Succeeds In COVID-19 Era By Riding With It


Change is inevitable. We can adapt to it, or let it sink in. Patty’s Cakes & Desserts is a prime example of a business that is perfectly suited to change and has thrived in the chaos of 2020 and early 2021 because of it.

Founded in 1985 by Patty Gomez, the Fullerton, California bakery has grown from a cooking hobby to a very successful brick and mortar business through ingenuity and a creative and tasty menu of cakes and of cupcakes. With the help of her son Philip Gomez, Patty opened her brick and mortar store in Fullerton in 2010 and expanded its offering to include made-to-order frozen cupcakes and freshly baked cookies and cake balls, as well as elegant dishes on several levels. Cakes.

Patty’s Cakes & Desserts has one of the country’s most comprehensive cupcake menus, with nearly 100 flavors available daily, each frozen to order. For many, it would be a logistical nightmare. But not for Patty’s Cakes & Desserts.

Because the old bakery storefront did not have a window, she was forced to find a new solution. The decision to frost every cupcake to order has not only allowed the bakery to offer more flavors than most, but also made it more adaptable to consumer tastes.

“We were like, ‘Well, just put them on ice when people want it’ and that has become our thing,” says Philip Gomez. “People expect it from us. It allows us to offer 91 flavors every day in mini and large cupcakes. People can choose whatever they want and that makes it pretty easy. Our cooking is an easier flow and our customers (orders) are easy, so this is a win-win.

It also got them through the COVID-19 storm when the pandemic first hit, despite residing in the country’s most devastated state.

A new fleet is coming

The bakery launched its own fleet of in-house delivery vehicles in 2020.

Before the pandemic, Patty’s Cakes & Desserts had a third-party company to handle its delivery. The bakery has problems with the unreliability of the company’s drivers. Once the pandemic hit full swing, the bakery faced an increase in delivery orders as customers looked for a new way to get their products.

“We previously relied on a third-party delivery company, but with the uncertainty of the California gig economy and our desire to provide top-notch customer service, I knew I had to act quickly and create a direct-to-consumer solution. to keep business growing, ”Gomez says.

The delivery company she used went bankrupt, giving Patty’s Cakes & Desserts the opportunity to research a more convenient way to handle hundreds of deliveries per month.

“By that point, we’ve gotten to where (delivery) was 15% of our business, and there’s no way I’m going to let 15% of my business stop working,” Gomez said.

The bakery contracted with a software publisher who provided it with an interface to manage its deliveries. Drivers are given an app and bakery orders are assigned to them, they see it on their phones and complete their routes. Once Philip understood the costs and management of this service, he said it was a no-brainer.

“Delivery is not going anywhere, this pandemic is going nowhere. It is actually more cost effective to do it in-house than to outsource it. We launched it and rocked before the deadline.

Additionally, the bakery made an adjustment a few years before the pandemic that helped its transition to delivery. Gomez had discovered that catering software had its limits for bakeries. Because many bakeries tend to look more like retail businesses than restaurants, bakery has moved on to an e-commerce platform. This allowed him to increase his delivery orders from 5% to 15%.

Patty Gomez and her son Philip are co-owners of Patty’s Cakes & Desserts, which serves northern Orange County.

This makes ordering more convenient for the bakery and its customers. Staff don’t spend time on the phone taking orders, and customers can place orders at any time.

“If you want to be delivered, you have to go through our website,” Gomez explains. “This is going to be paid in advance, they can personalize their order, they receive the confirmation by e-mail and know exactly what they have ordered, they put the person’s information and their address so that they know that it’s done right. It relieves our staff and puts it on the customer, but the customer likes it. It empowers the customer and empowers our staff. “

In May 2020, the bakery launched its own delivery fleet and a fully integrated ordering system, providing customers with real-time notifications on the status of their deliveries. Integrating the in-house delivery component has allowed Patty’s Cakes & Desserts to expand their delivery radius from 12 to 23 miles and increase revenue, while providing additional savings and peace of mind to customers. clients.

As a result of these moves, the bakery experienced a 350% increase in delivery orders. Gomez says that before the change, Patty’s Cakes & Desserts was receiving around 100 orders per month. The 23rd as of December alone, it received 63 deliveries.

This has not only been beneficial for the business in general during the pandemic, but more particularly, it has been revealing during the colder months when sales tend to decline.

Going forward, Gomez sees the trend in shipments continuing or perhaps increasing even after the company returns to relative normalcy. With the convenience of online ordering and efficient delivery through its fleet, Patty’s Cakes & Desserts has a much broader reach. Instead of opening a second location to serve a larger audience, the bakery is able to open up new areas with its deliveries.

Food delivery has become common and available thanks to third-party delivery companies such as DoorDash, Grubhub, Uber Eats, Postmates and more. The minds of consumers have opened up to the possibilities of obtaining food and other items in a more convenient way.

Gomez compares this service to the effect Uber and Lyft had on transportation. Instead of having to worry about calling a cab and waiting for it to arrive, you can have a driver on hand to pick you up in minutes (or even seconds in some cases). This convenience has led to an increase in third-party transportation, and likewise, the ease of food delivery has made it a regular activity for many.

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Retailers and Suppliers Prepare for What the ‘New Normal’ Looks Like | 2021-02-08


KANSAS CITY – The pandemic continues to leave its mark on the retail grocery industry, and the developments that will occur in 2021 will have a lasting impact, according to retailers, their supplier partners and other industry experts.

“Retailers will rise beyond the mere provision of products and seek to become their buyers’ preferred meal solution providers,” said Andrew Moberly, director of category solutions for consulting firm Daymon Worldwide, based in Stamford, Connecticut. “The growing needs for e-commerce and the in-store experience have created the need for an omnichannel strategy that effectively engages the perimeter buyer. “

As consumers slowly return to restaurants, he added, factors such as economic uncertainty and newly learned cooking skills will persuade a higher percentage of consumers to continue preparing meals at home. Retailers that recognize this and engage these customers need to present a mix of products and merchandise that simplifies the experience of home meal preparation while building loyalty through digital platforms.

Shoprite, for example, recently launched its “Fresh to Table” concept, which Moberly said was a pioneering approach on how to engage consumers in the meal solutions space.

From a stores perspective, the lingering effects of the pandemic will have a direct impact on deli / prepared merchandising strategies, Moberly said. While some retailers have reopened their prepared, hot, and salad bars, most have decided to discontinue them for good or change their offerings significantly.

“This has led to an increased demand for prepackaged deli meats, and subsequently replaced the need for self-service deli options at many retailers,” he said. “In 2020, pre-packaged cold cuts and side dishes saw an 18% increase in sales, far exceeding the 1% growth recorded by the total department. “

And look for prepackaged deli programs to support e-commerce efforts, as UPC-based items are easier to market virtually and retailers will want to keep meal dollars earned from foodservice closures in 2020.

Perimeter departments are preparing for big changes

Rachel Shemirani, senior vice president of San Diego-based Barons Market, said there is no doubt that the ‘storage’ phenomenon associated with the pandemic will lead to continued strong demand for commodities from the downtown stores. .

“I think retailers are going to increase their stocks of commodities such as pasta, rice, beans and other canned goods that have a longer shelf life,” she said. “I think this is also true for the frozen category. “

The departments within the Barons’ perimeter, meanwhile, will certainly look different in the future. Take the self-service bulk bins that have been hit so hard during the pandemic.

“The convenience and safety of prepackaging bulk items has become a real hit with our customers, so we’re not sure we’ll ever return to self-service bulk bins,” she said.

In contrast, prepackaged take-out appetizers had an upward trend before the pandemic, and this is expected to continue after the pandemic, Shemirani said. They have been a big hit for buyers who are fed up with cooking at home but can’t or won’t go out to eat.

“Customers loved them as quick meals before the pandemic and relied on them even more when ‘kitchen fatigue’ set in during the pandemic. “

Other areas of the new perimeter that have suffered disproportionately during the pandemic remain question marks ahead of the new normal, Shemirani said.

“We would love nothing more than to reopen our self-service salad bars, hot bars, olive bars and soup bars,” she said. “If you can believe it, customers have asked us when they will reopen. “

While Barons expects to keep its self-service bars closed and continue to supply bars with olives, salads, entrees and other prepackaged foods, the retailer will wait to take the initiative from its customers as to to know if they can reopen and when they will.

“We are optimistic that we will be able to reopen the self-service bars. “

Barons also responds to manufacturers who limit their product selection, which means limited choice for the customer – which, Shemirani said, is not a bad thing.

“Retailers will now have to stock their shelves on the products available to them, which will lead to more creative merchandising. “

The pandemic, she added, has challenged the retail grocery industry in many ways – the barons, she said, have “learned so much while continuing to learn so much” .

Being forced to adapt and change has made the industry more flexible and agile, she said.

“While we try to plan for the rest of the year, we know those plans can change in an instant – and we’ll be ready for it.”

Health in the foreground

Moberly expects some retailers to increase their workforce and equip their hot bars and salad bars with the same level of customization that consumers had before, while allowing their employees to serve consumers to ensure a food security level.

Another area where retailers can engage with shoppers in 2021, he added, is supporting them in their quest for better health. While health and well-being are already major factors in consumer decisions (65% of American adults report eating healthy foods most or all of the time), more and more consumers will seek to adopt more healthy habits. healthy, especially with regard to their immune system.

“Immune support and ‘fortified with vitamins and minerals’ has become one of the most popular health claims on new products in 2020,” Moberly said. “Retailers are expected to make this a goal in 2021, leading communications with the health and wellness message, dedicating physical and virtual merchandising space to it, and focusing on the health benefits of their customers. private label products. “

One department that will have an increasing impact on health and wellness, he said, is the meat department.

“Over the past 12 months, protein departments have experienced some of the most dramatic and long-lasting changes. The meat department saw record sales, shortages, oversupply, inflation and deflation in the same year. “

However, in the midst of all of this, plant protein saw tremendous growth in 2020, with an increase of almost 40% in volume from the previous year. Plant protein will continue to grow significantly in 2021, Moberly said.

“As a lack of availability of traditional proteins, combined with a wellness goal, resulted in a substantial increase in demand during the pandemic, many consumers have decided to make these products a recurring part of their diet,” he said. he declared.

This is reflected in the percentage of self-identified flexitarians, which rose from 10% to 16% during the pandemic. Although plant-based products won’t overtake meat in sales anytime soon, they will start to gain more space and focus on developing private labels, he added.

Persistent Effects: A Retail Watchlist for Deloitte’s Evan Sheehan

  • Increased competition in the online grocery space. The disruption caused by CPG companies can put pressure on grocery chains for market share as well as a struggle for consumer data to respond to changes in consumer behavior and tastes in the future.
  • Sustained Category Shifts: Just as the SARS outbreak in China led to a sustained change in health and hygiene habits after the pandemic, demand may continue 24+ months after the outbreak in health-related categories.
  • Voices for local and sustainability: Concerns over hygiene and contamination of grocery products have led consumers to be aware of where products are coming from, while local vendors have benefited from consumers looking for products costs and supporting local businesses in difficult times.
  • Realignment of the store model: Retailers have experimented with new retail models that provide economic incentives when cash is scarce and best meet new consumer needs. Collection centers to avoid queues inside stores, the compact convenience for a cashier-less entry, and dark stores as distribution centers to reduce real estate costs on large formats are some of the models likely to see wider adoption.
  • Security concerns fueling the ‘contactless concept’: The current scenario does not favor merchants, who rely on cash and have refrained from investing in digital payment integration. Digital wallet apps and QR payment codes, in particular, which offer a contactless experience or contactless payment options in stores are expected to be the main contributors to a previously perceived ‘gradual shift’ towards ‘accelerated change’ or “seismic” towards a cashless economy.
  • Rising Private Label and Portfolio Consolidation: Rising unemployment rates and uncertain economic growth have led consumers to pay attention to their spending habits and seek out products that are good value for money. During the initial crisis period, consumers bought more private labels and entry-level products which have now become their go-to choices.

This story was included in the February 2021 issue of Supermarket Perimeter. Read the rest of the magazine here.

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