Low code / no code increases efficiency in retail and beyond

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Low-code, no-code platforms allow developers and non-developers to build software through visual dashboards instead of traditional programming. Adoption is on the rise, with a recent OutSystems report showing that 41% of organizations were using a low-code or no-code tool in 2019/2020, up from 34% in 2018/2019.

If the current trend continues, the low-code and no-code market could grow from $ 13.3 to $ 17.7 billion in 2021 to between $ 58.8 and $ 125.4 billion in 2027. But Reasons why companies deploy solutions tend to vary from industry to industry. .

During a panel at VentureBeat’s Low-Code / No-Code Summit, executives from HubSpot, Starbucks and venture capital firm WestCap shared their organizations’ motivations for adopting low-code and no- coded. They ranged from simplifying application building workflows and real-time data analysis to automating monotonous and time-consuming workloads.

“[Low- and no-code has made my life and my team members’ lives easier,] give my business a competitive edge by just being able to go faster using tools with standard models, ”said Erika Janowicz, WestCap chief data scientist, participating in the panel. “[W]We can all go out and try to build solutions ourselves [for] forecasts and predictive insights, [but] the reality is that many of these models have already been built, [are] readily available, [and are] able to connect to multiple systems which are usually not that expensive.

Janowicz’s experiences are reflected in the larger market, where companies that have adopted low-code, no-code tools are experiencing a proliferation of programmer-less application development. Forty-one percent of companies have active “citizen development” initiatives, Gartner estimates, while 20% of those that do not are evaluating or considering launching citizen development initiatives.

HubSpot’s Global Vice President of Customer Success Jonathan Corbin said the low-code, no-code tools have allowed his team to explore the history of customer interactions to understand where the problems and where new ones might arise. “[These platforms allow us to build] solutions and … services [customers] To [deliver] great customer experience. This is something that we are working on and we are delighted to be able to do it using this technology, ”he said during the panel.

Retail inquiries

Starbucks is a massive operation, with nearly 40,000 locations in the first quarter of 2021. While retail may not be an obvious application of low code and no code, physical businesses are increasingly embracing the technology. to develop automations and applications that align with the demands of their markets and their workforce.

Jonathan Francis, director of digital and analytics at Starbucks, said his company has achieved efficiencies with low-code, no-code tools as the pandemic strained IT. The tools allowed Starbucks to overcome a backlog of development tasks that would normally have taken much longer to complete, he said.

“We need opportunities to [scale] quickly… You will never find enough data scientists, ”said Francis. “We are all competing for the same resources – we have limited budgets. So you [have to start] think[ing] on local solutions.

In a blog post, Iterate.ai Co-Founder and CTO Brian Sathianathan gives another example of how low-code, no-code can empower retail technology initiatives. According to Sathianathan, a $ 60 billion retailer Iterative.ai works with was told by a consulting firm that its mobile app project would take an entire year to prototype using traditional app development methods.

“The project involved a complete e-commerce platform and a very time-sensitive curbside pick-up solution as COVID-19 restrictions took hold. However, with a low-code strategy, the retailer was able to create the complete solution in just 11 days, ”he said.

Identify goal posts

With over 82% of companies saying developing custom apps outside of IT is important, Gartner predicts 65% of all apps will be built using low-code platforms by 2024 Another study reports that 85% of the 500 engineering managers believe that low-code will be commonplace in their organizations as early as 2021.

But Corbin thinks low, codeless code is still in its infancy. That’s why it’s important for business stakeholders to identify a goal and invest in capabilities that help achieve it, he argues, rather than embracing the technology for itself.

“I think the important thing to remember [is that the technology is going to] improve over time. When you plan to implement a solution using [the tools], you must commit to [a] goal and invest in the technology that helps you get closer to that endpoint, and then… identify the flaws, ”Corbin said.


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