Local auto dealers hit by computer chip shortage


MADISON (WKOW) – If you’re in the market for a new car, the shortage of computer chips could be affecting the options you see on dealership lots.

Wilde East Towne Honda representatives said they were fortunate to have a good inventory, but other dealers in the area were affected.

“The selection is obviously not that wide when you speak about 75% less than what you normally find yourself. So you might not be able to get the exact color you want, instead of just having a white car you might end up with a black car on it, ”said Chris Niemiec, Service Manager Wilde East Towne Honda Aftermarket.

According to the Associated Press, auto sales in the second quarter of the year were up about 50% from last year. But sales started to slow towards the end of the quarter due to a lack of vehicles. Automakers have had to cut production due to a shortage of computer chips.

Eric Barrows bought a car last week and was looking for another vehicle for his son. He said he worked in the auto industry for around 20 years.

“I don’t know what they’re going to do if the chip situation doesn’t improve. I mean, I know when we bought the other car we could only have one key fob because they couldn’t send us with two key chains because of the whole chip situation, ”Barrows said.

He said that with the single market, those who buy cars will likely pay the value of the car sticker.

This increase in demand but low supply has caused some consumers to pay more than the manufacturer’s suggested retail price, making it the largest annual increase since 2008, according to the AP.


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