IT News Online – Adverty Wins Third U.S. Patent for Brainimpression (TM), Bringing Visibility Advertising Technology to Mobile Games, TV Screens and the Wider Metaverse

STOCKHOLM, SE / ACCESSWIRE / November 3, 2021 / AB Announcement (STO: ADVT)

Adverty AB (publ) obtained its third patent from the United States Patent and Trademark Office for its in-game advertising visibility technology BrainImpression ™; a revolutionary method for determining the visibility and impressions of advertisements in complex gaming environments. The multi-patented invention is one of the core functionality of Adverty’s main in-game advertising platform and now covers all screens used in traditional games and the so-called “Metaverse” – mobile phones. , tablets and televisions to new generation devices used. for virtual and augmented reality.

Adverty, the leading gaming platform for advertisers, agencies and game developers, today announces the clearance notice for its third in-game advertising visibility technology patent by the United States Patent Office and brands. The technology, known as BrainImpression ™, is a revolutionary method for determining ad visibility and ad impressions – for example when an ad is viewed as viewed by the user, in complex graphical environments generated by computer such as two and three dimensional. dimensional games. The new patent, filed as an extension of US patent 16 / 499.258 / US20200110262A1, issued in December 2020, now covers the entire range of screens used for games, such as virtual reality (VR), mobile augmented reality and greenhouse. head (AR), smart glasses, mobile phones and devices, tablets, computer monitors and televisions.

“It is imperative that the media industry uses its collective knowledge and innovative powers to help set appropriate standards of visibility. This should include in-game advertising and should cover all types of screens today. are excited to lead the development and deployment of advertising visibility in this critically important industry, ”said Niklas Bakos, CSO and Founder of Adverty.

Visibility is one of the most important measures of brand advertising and several well-known brands tend to exclude websites and other low visibility advertising materials in their media plans. To help advertisers understand, and publishers define, how best to count an ad as viewed, the media industry has established standards for how to measure ad visibility on the web. When it comes to in-game advertising visibility, the industry is still in its infancy with Adverty playing an active role in helping both the Internet Advertising Bureau (IAB) and major third-party companies. ad auditors, such as Oracle Moat, to define these sought-after industry-wide standards.

The BrainImpression ™ patent covers and protects a method of deciding whether an advertisement, displayed in a gaming environment and displayed on a screen, has been seen by a user. The decision method is based on the size of the ad, the display duration and the display position to the user. Depending on the size and position of the displayed ad, the ad is classified as viewed after various time intervals, triggering an ad impression by the system.

In addition, the patent includes specific methodologies for advertisements in the three-dimensional play space, where viewing angles and angles of incidence towards the advertisement and the user’s display determine the quality of visibility. advertising at some point. An ad unit viewed from the side is not detected as quickly, if at all, for example, depending on its viewing angle, compared to an ad unit viewed from a right angle. In addition, an advertisement placed in the center of the field of view is classified as viewed faster than an advertisement closer to the periphery with a higher angle of incidence.

The BrainImpression ™ patent application was originally filed in March 2017. Today, gaming is recognized as a critically important media channel and Adverty has established a leading multiplatform framework for discreet branding and performance advertising. in-game, allowing brands to connect with new audiences in unique ways.

For more information, please contact:

Anders Rössel, Chief Financial Officer
Telephone: +46 70 867 00 20
Email: [email protected]

About advertising

Adverty, the leading in-games advertising platform, delivers transparent In-Play ™ and In-Menu ™ ads to connect brands and people with its revolutionary, patented technology designed for games. The platform delivers true in-game advertising inventory at scale and allows content creators to monetize the full experience with discreet, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, St. Petersburg, Istanbul and Lviv and works with advertisers, agencies and developers to unlock audiences and revenue streams from games. More information at .

This information is information that Adverty AB is obliged to make public in accordance with the EU Market Abuse Regulation. The information was submitted for publication, through the contact persons indicated above, on 11/03/21 at 08:00 CET.


Adverty Wins Third US Patent for BrainImpression ™, Bringing Visibility Advertising Technology to Mobile Games, TV Screens and the Wider Metaverse

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