How to make sure people see your digital party invitation


This is a classic anxious dream. You throw a birthday party, but no one shows up. It’s just you all alone in your living room next to unopened champagne bottles and a Fudgie the Whale ice cream fudge cake.

Are you friendless or just sent a Facebook invite to people who never check Facebook? Does everyone secretly hate you, or was it an Avoid that went straight to spam? Do the people in your life have better things to do, or have you tried emailing a group of Gen Zers, maybe group baby boomers?

There has been a change in the way we socialize over the past three years, and with it has come a change in the way we view or send invitations online. In the past, there were clear and overriding ways to invite people to your donut-themed baby shower, but our means of communication have become fragmented.

Facebook event invites — once the most reliable way to ensure enough or too many people showed up for a hater — don’t work if you’re inviting people who no longer check Facebook. According to eMarketer, the number of Facebook users under 24 has been steadily declining since 2015.

Facebook is ditching friends and family to compete with TikTok

Evite has been around for 24 years and is still a go-to for anyone who wants to email an invitation, but it can get caught up in spam filters or go unread by people who don’t use email for correspondence. personal. Third-party tools can also unintentionally spam your friends.

It’s not just our favorite technology that has changed. Even when someone sees an invitation to your late summer dance party, they may consider factors like covid risks and their own mental health before saying yes.

“People take longer to decide if they’re going to attend an event,” says Matt Haze Kaftor, San Francisco event producer and owner of party planning company More SF. “Many people who may have attended an event in the past consider longer and decline more frequently.”

One solution, Kaftor says, is to meet people on the apps they’re already on, then regularly follow multiple services that match their usual communication patterns. For example, let’s say you invite your family to a Halloween brunch and you need to contact the younger cousins ​​and the older aunts. Text messages will reach children, but emails or even a phone call might be better for older parents. Be sure to send reminders in the weeks leading up to the party, and one in the morning for your forgetful or last-minute friends.

Let’s break down your invitation options.

But first, a privacy alert: There is a privacy risk with any third-party invitation option. Invitation applications, especially free ones, are interested in your personal data and in particular the contact details of your friends. If possible, manually enter the contact information of people you invite and don’t allow apps to access your entire contact list.

Many apps use your personal contacts. Few will tell you what they do with it.

Invite template apps: Paperless Post, Punchbowl and Evite all have digital invitation templates you can email, and they’ve added the ability to invite people via text message in recent years. Hobnob is another newer option that was designed to be text-first. Keep in mind that Gen Z is less likely to use email for communication between friends like older generations, and email clients are sometimes too eager to throw those emails into the Spam folder.

A Google Calendar invite: By far the most aggressive way to tell someone you’re having a party, sending a calendar invite is also very effective. It will automatically appear on their calendar and they will be pushed to RSVP, just like at work. (This may annoy friends who prefer not to treat your invitation for pedicures as a Zoom with their manager.)

facebook event: If you invite people who you know are active on Facebook, a Facebook event has advantages. The company will remind guests to RSVP or that the event is being held on your behalf. However, don’t rely on your Facebook friends list to know who to invite. A number of people have abandoned their accounts in recent years and may be left out.

Instagram post: For larger events, Instagram stories have become an option to reach followers where they are. You can post a story with the time and date, some art, and even a DM request to RSVP them.

Event applications: If you’re hosting a larger event, tools like Eventbright and Secret Party can help you reach the right people. When you want to maximize the number of attendees, posting event details on social media is a must. Just be careful not to end up with a viral party that will be shut down by the police.

DIY: To avoid the privacy and spam traps of third-party apps, just contact the old way: with emoji. For an intimate event, you can start a group chat or simply copy and paste the typed invitation and text it to everyone on your list. Duplicate your communication via DM, email or any other place where your potential guests usually communicate. If you want to design something in text, try using a tool like Canva to create something (or my favorite free sketch in the Apple Notes app.)

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