Allison+Partners appoints two senior members of its technology practice as president –
Karyn Barr and Jordan Fischler Partner to Lead Expansion and Diversification of Agency’s Largest Practice Group
SAN FRANCISCO–(BUSINESS WIRE)–Allison+Partners today announced the promotion of two senior members of the agency’s technology practice: Karyn Barr has been elevated to President, Global Operations, Technology and Jordan Fischler has been promoted to elevated to President, Global Strategy, Technology. Both leaders will be instrumental in overseeing the continued growth of Allison+Partners’ technology group, which is the largest and fastest growing practice area for Allison+Partners globally, as well as the thought leadership of the agency regarding significant technology developments globally.
More than 60% of Allison+Partners’ global portfolio identifies as a technology brand, and the technology group continues to see strong demand for services, including 65% year-over-year growth in 2021 for American practice. Allison+Partners has more than 100 consumer and B2B technology experts globally, now led by Barr and Fischler.
“Since our inception, technology has become a core area of expertise at Allison+Partners, and when we consider the work done by our enterprise, consumer and health teams in this category, it remains the most important of the agency. Karyn and Jordan have been pivotal in expanding this specialty around the world,” said Jonathan Heit, Co-Founder and Global COO, Allison+Partners. “Together in their new roles, they will undoubtedly build on this foundation, attracting the industry’s best talent and customers from across the tech spectrum to redefine what’s possible in all facets of their business.”
Barr worked with Allison+Partners for over 14 years, during which time she led the agency’s offices in San Francisco and DC and founded the global agency specialty B2B Technology. With its methodical, brand-driven approach to storytelling, Barr helps turn technology customers into true category leaders, working alongside the C-suite to develop integrated, measurable thought leadership campaigns that increase awareness. and brand affinity globally. Going forward, as President of Global Operations, Barr will lead the day-to-day operations of Allison+Partners’ technology group, including overseeing its structure and future vision as the practice continues to grow and diversify.
During her nearly 19 years at Allison+Partners, Fischler oversaw the agency’s consumer technology work, where she focused on PR strategy and execution for tech brands to drive consumer awareness and adoption. His work goes beyond the boundaries of traditional technological storytelling to show the impact on everyday life and culture. In his new global strategy role, Fischler will work across disciplines to identify the latest technology trends to serve Allison+Partners and agency clients. She will also work closely with the Allison+Partners Global Board of Directors to drive technology initiatives throughout the operation, leveraging the agency’s functional technology stack.
Barr and Fischler will continue to hold leadership roles on technology accounts including HPE, Teradata, Globant, Samsung, Niantic, Qualcomm and TikTok, as well as collaborate on new agency and IP offerings, following the success of the last year’s “Technology PR’s Tug of War: The Battle of Brand vs. Product” global research study.
Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The company was named by PRovoke Media as one of its Global Agencies of the Decade, North American Agencies of the Year, and Best Agencies to Work For. The agency has also been named by PRWeek as one of the best places to work for four consecutive years and recognized as one of the fastest growing agencies in the UK. Allison+Partners operates in 34 markets worldwide and is organized around five practices: Consumer Brands, Corporate, Reputation Risk + Public Affairs, Health and Technology. The agency’s Marketing Innovation team, which combines branding, integrated marketing, creativity, research expertise, and measurement into a single offering, works on these practices to deliver integrated storytelling to clients. Allison+Partners is part of Stagwell, one of the most dynamic and influential marketing and communications networks in the world. Partner agencies leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and maximize marketing ROI for more than 1,700 clients worldwide. For more information, visit www.allisonpr.com.
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