A presence on the High Street impacts shoppers’ decisions to buy online from retailers, Retail Technology Show research finds

January 27, 2021 – London – Increasingly, a physical presence on the High Street is influencing consumers’ decisions about whether to shop with brands online, reveals the latest research from the Retail Technology Show, the event that brings together the most forward- Europe’s trendsetters and leading technology innovators.

Original research of over 2,000 UK shoppers in the Retail Technology Show’s latest ‘Retail Revolution’ report found that free delivery was the top consideration that would motivate shoppers to continue buying from an online retailer (70%), followed by a simple and easy return process (40%). This was followed by demand for more personalized digital shopping experiences, with 29% of UK shoppers saying online retailers should make them feel like a valued individual customer online, rather than just site traffic Web, to guarantee their long-term loyalty.

However, while e-commerce fulfillment capabilities and personalization have remained at the core of consumers’ expectations of their digital shopping journeys, a physical presence is now increasingly a critical factor in shoppers’ decision to continue. to buy online from a retailer. Two-fifths (20%) of UK consumers said they would be more likely to buy from a digital retailer if their e-commerce offering was backed by a physical presence on the High Street. And, with companies like Amazon, which opened its first Amazon Four Star non-food store in the UK last year, and Boohoo, which launched its first Debenhams.com beauty store in Manchester last month, major pureplays is increasingly recognizing the physical value stores play as part of their digital-first retail strategies.

However, while UK shoppers want online retailers to support their e-commerce offering with a presence on the High Street, more than a quarter (28%) said they would only continue to use physical stores if they could match the speed and convenience of online shopping. – put technology and digital transformation that create mixed shopping experiences at the heart of the future success of brick-and-mortar retail.

Matt Bradley, Events Director for the Retail Technology Show, commented: “While responsible for seismic change and much disruption to the retail industry, the truth is that the future of retail has arrived. long before Covid. For more than a decade, retailers have been striving to transform their businesses to engage the omnichannel shopper, whose demands have converged across all channels and now expect seamless, personal and connected shopping journeys. The pace of change from company to company has varied wildly, but with the accelerated shift to new ways of shopping over the past 18 months, the urgency to act is now greater than ever. The biggest challenge for retailers is how to trade effectively now while implementing the technologies and processes that will help them stay relevant as many current consumer trends turn into business as usual. »

Taking place at London’s Olympia on April 26-27, 2022, the Retail Technology Show’s mission is to drive the industry forward through innovation by bringing together the brightest minds in retail and leading technology providers. ‘to come up. Retail Technology Show is the leading platform that accelerates retailers’ digital transformation strategies and enables retail businesses to thrive, survive and disrupt, through technological advancements and innovation.

“Retail is really coming back to Olympia,” Bradley continued. “After 1,090 long days since our last Retail Technology Show in 2019, we look forward to opening the doors to the Retail Technology Show, the new flagship retail event, in April. With the significant disruptions and the seismic changes retail has seen during the pandemic, never before has an event that showcases innovation to drive retail businesses forward been so needed by the industry. for many to “get back to normal” and experience the benefits that only face-to-face networking at large-scale trade events can provide, we look forward to bringing together retailers and industry innovators at the 2022 show. This will truly be retail’s ‘Freedom Day’.”

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