A museum masterpiece in your living room? Find out how 5G could change our cultural experiences
What is driving these changes?
Ironically, to understand the driving forces behind these cultural advances, you don’t have to look much further than your own home. More than 6 billion people worldwide currently own smartphones, the average household now has 11 connected devices and 3.2 billion images are shared daily. Since interactivity and innovation are now second nature to modern audiences of all ages (selfie that transforms the face, what do you think?), It is no wonder that a multitude of new museum installations take advantage of the augmented reality, 360-degree video and other cutting-edge technologies. offer new ways of discovering exhibitions.
Plus, in the age of Snapchat and Instagram, the concept of art and museums (and the very way we interact with both) is constantly transforming to become more interactive and social. New cultural hotspots like the Museum of Pizza, Candytopia and Museum of Illusions are now as much adventure as art galleries. In places like the Museum of Pizza, not only do you see the exhibit, but you are part of it (and it will likely be a highlight on your Instagram feed), and it sets new expectations for the modern museum visitor.
So how will museums meet these expectations?
One answer could be places like the Atlanta Illuminarium, which promotes itself as “virtual reality without the glasses”. He is currently inviting visitors to immerse themselves in an African safari as they are surrounded by $ 30 million in video projection technology, sound, smell and ground vibration.
Another is the collaboration between the Smithsonian and Verizon 5G Labs. This partnership recently tapped more than 2.8 million 2D and 3D assets from the Smithsonian Open Access collections to create a set of online museum exhibits powered by augmented reality and searchable via the web. These augmented reality exhibits (showcasing notable objects like Charlie Parker’s alto saxophone, the hatch door of the Apollo 11 lunar mission spacecraft, and more) are filled with narrated backgrounds accessible whenever the codes QR are scanned on your phone.
Unsurprisingly, the emerging field of “remote tourism” is already a pioneer in Europe. The domain is leveraging the impact of 5G to generate visits to foreign cities and dive into museums and galleries thousands of miles away (and have the ability to access robotic assistants on site) .